Rebranding For Strategic Review
The Prince Foundation, formerly known as the Prince Charitable Foundation, has unveiled a new logo, name, and mission statement: "Together, Building a Better Future for Cambodia." The Prince Foundation is the charitable arm of the Prince Holding Group ("Prince Group"), one of Cambodia's largest corporations, with numerous subsidiaries focused on three core areas: real estate development, financial services, and consumer services. In Chinese, the Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding comes after an in-depth evaluation of the Prince Foundation's previous six years of high-impact charitable operations, during which it hosted more than 250 charity events that benefited more than half a million Cambodians and raised more than US$14 million in total donations. Prince Foundation strives for its activities to be more holistic and closely integrated with Cambodia's national development goals, in li